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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Use social media for early marketing. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science.

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10 Key Business Founder Checks Needed Before The Plan

Startup Professionals Musings

You need intellectual property , such as a patent, trade secret, or process expertise that will be a barrier that you can defend. Assess your connections, both social media and financial. More important than a business plan may be early networking, a web site and blog, and building relationships with key industry experts.

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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Be a visible and available expert in your domain.

Startup 111
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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

I’m not suggesting that a startup should ever disclose patent details to others before filing, but I can’t imagine why a startup would not seek visibility and feedback for their idea and solution while they could still make changes with minimal cost. In my view, this paranoid approach costs them much more than the risk of being open.

Marketing 105
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5 Ways To Conserve Investor Cash And Ensure Survival

Startup Professionals Musings

Use social media for early marketing. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science.

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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Be a visible and available expert in your domain.

Startup 174
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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

I’m not suggesting that a startup should ever disclose patent details to others before filing, but I can’t imagine why a startup would not seek visibility and feedback for their idea and solution while they could still make changes with minimal cost. In my view, this paranoid approach costs them much more than the risk of being open.