The Most Misunderstood Facts About Building a Business on YouTube
Both Sides of the Table
JANUARY 19, 2015
Any reader of this blog for a period of time will know that I’ve been long YouTube for years. Content is a “hits driven business” and therefore you can only invest in platforms not media. But you don’t need to spend money on SEM. YouTube as a platform in which to build your entire business is naive.
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