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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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15 Hacks to Raise the Most Money for Your Indiegogo Campaign

Tech Zulu Event

There are 3 vital questions to ask when putting together a campaign; 1- Is the thing I’m raising money for a great product? 2- How am I talking about my product? He shared, ‘When creating a campaign it’s key to remember that people are fans of you – not the actual product, so you want to be sure to communicate your why.’.

Startup 109
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Interview: Thorsten von Eicken of RightScale

InfoChachkie

Does the world really need more servers in more datacenters gobbling up more power to send more tweets and Facebook pages around the world? When you began your teaching career, did you plan on eventually being an entrepreneur? I realized I had to move on, my wife and I looked at the bank account, and gave ourselves a time budget.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

In terms of topics we spoke about: - Do VC’s send your presentations around to other people if they don’t fund you? Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. short answer: very, very rarely. But it does happen.

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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

Let me just put this more clearly for you up front – the vast majority of the Internet is used for porn so every product has this use but you probably just don’t know about it: YouTube, Tumblr, Facebook, FaceTime, Skype and of course be very careful on Google Search without “safe mode” on.

Snapchat 150
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Don’t Let Anybody Tell You Not to Speak Up. Here’s Why …

Both Sides of the Table

Here is a quote you should regret believing “ The press takes him literally, but not seriously; his supporters take him seriously, but not literally.” So it is now your duty to speak up. Plus, with your logic then you might as well never vote, either. We need all your voices. You should all take him literally.

Startup 150