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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology. ” F**k.

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Most Common Early Start-up Mistakes

Both Sides of the Table

This is part of my ongoing series “ Start-up Lessons. &# If you want to subscribe to my RSS feed please click here or to get my blog by email click here. If not, at least find someone really technical that you trust to help act as an adviser to you. Yesterday I wrote a blog posting on founder vesting (see here ).

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Three Words Entrepreneurs (and VC’s) Should Take to Heart

Both Sides of the Table

But as I rose in my career (and post MBA) I moved into a role in which I was to advise board-level executives on topics where I was expected to rapidly become an expert. Some areas were easy because they were technical and the answer was knowable or estimate-able. It is unknowable. Any true disruption will change all the rules.

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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

I wrote this conundrum and the need to take charge of how the market define your skills in my much-read blog post on “ personal branding.” I often tell people in this scenario to focus on a VC “fixer upper.” Being the CEO of a fixer-upper gives you board exposure and VC relationships that will benefit you later.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. Also be careful about VCs. But once a VC has heard your idea he can’t “un-think&# it. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. Be careful about this advice. Don’t do this.

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Catch #Mindshare50 Talks Live on TechZulu

Tech Zulu Event

Effects Artist and Technical Director, Dreamworks AnimationJason hails from Kentucky, where his parents met at a Renaissance Faire, hooked up at the Wicca Coven, and raised him at sci-fi conventions. 12pm: BODY. Jason Porath / @JasonPorath. Prior to joining WellnessFX (consumer directed health technology), he completed his MBA at Stanford.

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Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! ► August (3) Venture Capital - What's the rush? Venture Capital Funding 7.

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