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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Social media is the realm of public opinion and customer conversations. Measure customer response and action.

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6 New Venture Challenges Make It An Endurance Sport

Startup Professionals Musings

On the other hand, I remember a classic book, “ The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job ,” by Patrick J. McGinnis, a well-known venture capitalist and private equity investor. Obviously his approach of absolute focus, getting up early, staying up late has worked for him.

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10 Sharing Principles Propel Many Current Businesses

Startup Professionals Musings

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. In the idea stage, get customers involved with an engaging contest. Offer equity in future projects to people outside your business.

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9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Social media is the realm of public opinion and customer conversations. Get the message from your customer.

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6 Reasons To Ease Into The Entrepreneur Startup Dream

Startup Professionals Musings

On the other hand, I just finished a classic book, “ The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job ,” by Patrick J. McGinnis, a well-known venture capitalist and private equity investor. Obviously his approach of absolute focus, getting up early, staying up late has worked for him.

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6 Due Diligence Goals When Vetting Business Partners

Startup Professionals Musings

In every case, a partner can be an asset, bringing new skills and perspectives to the business; or a burden, making every decision more difficult, and taxing your lifestyle satisfaction. You need to do the due diligence to make that decision before you sign away your equity. Always make sure you can enjoy some fun together.

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6 Ways A Business Can Lead With ‘We’ Rather Than ‘Me’

Startup Professionals Musings

I was happy to see some good guidance on this business transformation in a new book, “ Lead With We ,” by Simon Mainwaring. Customers are looking for a differentiator today. Make sure your hiring practices include diversity, inclusion, and equity. Some of these companies no longer exist. Practice your agility.

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