Startup Professionals Musings

DECEMBER 27, 2019

As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago. Thus I was pleased to see the evidence confirming that perspective in a new book, “ The Amazon Management System ,” by Ram Charan and Julia Yang.

Marketing 123

Marketing Technical Review Customer Custom 123

Both Sides of the Table

APRIL 21, 2020

In a bear market executives are paid to: consolidate the number of contracts and renegotiate prices. Other companies have only seen a slight decline and may be expecting demand to return to normalcy later in the year. The reality is that when unemployment sinks in demand is likely to get worse. Should you focus on growth?

Venture Capital 263

Venture Capital Marketing Startup Writing 263

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Based on my own experience in both large and small companies, I agree it can be done, with the essential principles outlined in a new book, “ Winning Now, Winning Later ,” by David M.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

MAY 15, 2019

You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Do real tests with real pricing to see if customers will pay you, without being pushed.

Startup 98

Startup Technical Review Customer Custom 98

Startup Professionals Musings

SEPTEMBER 29, 2019

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. So for those of you that love checklists, I saw some real value in the classic book by James M. I wish it was that easy. Cloud Computing.

Technology 86

Technology Cloud Computing Social Media Networking 86

Startup Professionals Musings

APRIL 29, 2015

As a business mentor, I sometimes feel besieged by people begging for my view and support of their latest idea. There are lots of resources available for that question, including the Internet and mentors like me. Ask some potential customers to see if there is real interest, and start thinking about price versus cost.

Ideas 104

Ideas Mentor Resource Entrepreneur 104

socalTECH

APRIL 10, 2012

It's all you can fly, but what you can't do is you can't just book every day and box everyone else out. Those mentors and others have given us really tangible advice. The four partners at Muckerlab, Greg Bettinelli, Yanda Erlich, Will Hsu, and Erik Rannala just have incredible backgrounds, and an incredible ability to mentor companies.

Startup 240

Startup Mentor Technical Review Santa Barbara 240

Startup Professionals Musings

OCTOBER 24, 2012

Several good discussions take a whole chapter in a new book “ Mind Your Business: Thoughts for Entrepreneurs ,” by international entrepreneur Toine Knipping: Investors favor startups that integrate social responsibility. Socially responsible products typically sell at a premium price. Are you ready for the challenge ahead?

Startup 100

Startup Organization Customer Custom 100

Startup Professionals Musings

MARCH 22, 2014

As a business mentor, I sometimes feel besieged by people begging for my view and support of their latest idea. There are lots of resources available for that question, including the Internet and mentors like me. Ask some potential customers to see if there is real interest, and start thinking about price versus cost.

Ideas 107

Ideas Mentor Entrepreneur Resource 107

Startup Professionals Musings

NOVEMBER 17, 2017

As a business mentor, I sometimes feel besieged by people begging for my view and support of their latest idea. There are lots of resources available for that question, including the Internet and mentors like me. Ask some potential customers to see if there is real interest, and start thinking about price versus cost.

Ideas 56

Ideas Mentor Resource Product 56

Startup Professionals Musings

JANUARY 18, 2014

You can review all the specifics of this approach in a book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur''s Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Do real tests with real pricing to see if customers will pay you, without being pushed.

Entrepreneur 113

Entrepreneur Startup Technical Review Customer 113

Startup Professionals Musings

MARCH 28, 2015

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. So for those of you that love checklists, I saw some real value in a recent book by James M. I wish it was that easy. Cloud Computing.

Startup 107

Startup Cloud Computing Social Media Entrepreneur 107

Startup Professionals Musings

MAY 12, 2017

You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Do real tests with real pricing to see if customers will pay you, without being pushed.

Startup 64

Startup Technical Review Entrepreneur Customer 64

Startup Professionals Musings

DECEMBER 20, 2012

You can review all the specifics of this approach in a recent book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Do real tests with real pricing to see if customers will pay you, without being pushed.

Startup 118

Startup Technical Review Entrepreneur Customer 118

Startup Professionals Musings

OCTOBER 18, 2017

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. So for those of you that love checklists, I saw some real value in the classic book by James M. I wish it was that easy. Cloud Computing.

Cloud Computing 61

Cloud Computing Startup Social Media Networking 61

Startup Professionals Musings

FEBRUARY 2, 2014

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. So for those of you that love checklists, I saw some real value in a new book by James M. I wish it was that easy. Cloud Computing.

Cloud Computing 99

Cloud Computing Social Media Entrepreneur Networking 99

Startup Professionals Musings

SEPTEMBER 19, 2011

You can review all the specifics of this approach in a new book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Do real tests with real pricing to see if customers will pay you, without being pushed.

Startup 114

Startup Technical Review Entrepreneur Customer 114

Both Sides of the Table

OCTOBER 8, 2014

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. He built & IPOd Demand Media. He led and sold MySpace to Fox for $650 million.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Startup Professionals Musings

AUGUST 20, 2021

If you are thinking of joining the rush in this direction, I found some practical insights for success in a classic book, “ Thriving in the Gig Economy ,” by Marion McGovern. As a new business advisor and mentor myself, I enjoyed her recommendations on many of these issues. Quantify value to the client as price boundaries.

Pricing 149

Pricing Mentor Entrepreneur News 149

Startup Professionals Musings

JULY 29, 2017

If you are thinking of joining the rush in this direction, I found some practical insights for success in a new book, “ Thriving in the Gig Economy ,” by Marion McGovern. She speaks from years of experience mentoring and facilitating independent contractors and helping large companies, since well before the term “gig economy” was even coined.

Pricing 68

Pricing Entrepreneur Mentor News 68