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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

Jason is another local Santa Barbara CEO and we had a great chat about Make It Work, Ring Revenue, Affiliate Marketing and life in SB. Through CJ’s website, Publishers/Affiliates bring hits to Advertisers’ websites by using Google Adwords, blogs, email, Twitter, Facebook and other means.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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An Enchanting Conversation With Guy Kawasaki

InfoChachkie

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. I enjoyed the book as well, as evidenced by the review I wrote at the time of its release, which you can read HERE. I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. That doesn’t work.”.

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Brian Coryat, ValueClick Founder And Internet Pioneer: Startups Should Wing It

InfoChachkie

Brian Coryat, Founder and CEO of Local Market Launch and former Founder and CEO of ValueClick (NASDAQ: VCLK) recently winged his talk at UC Santa Barbara''s Distinguished Lecture Series. Brian began his interest in the Internet in 1994, as a means of selling his publishing company''s books. And I''m going to wing it.

Startup 223
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With Greathouse Comes Great Responsibility

InfoChachkie

The following guest post is from some of my former UC Santa Barbara students. After reading this book, Ben, Sid and Taylor realized they could do the same thing and become their own bosses. I thought this post might be of interest to some of my readers, as it offers a glimpse into my approach to teaching entrepreneurship. .

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Do you Suffer from the Urgency Addiction? It’s More Common Than you Think

Both Sides of the Table

The concept comes from a Stephen Covey book called “ First Things First ,&# which is a worthwhile book ( Wikipedia overview here ) but if you haven’t read his seminal book “ 7 Habits of Highly Effective People &# you should start with that. That’s why productivity wasn’t tough for me as a CEO.

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