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Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

Jason is another local Santa Barbara CEO and we had a great chat about Make It Work, Ring Revenue, Affiliate Marketing and life in SB. The secret in this game is to start with a product that is viable to the online audience, garner attention from leading affiliates and then turning the traffic into paying customers.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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UCSB Tops Harvard & Wharton In Startup Wars

InfoChachkie

Instead, grab your surfboard and head to UC Santa Barbara. Although UCSB has room to grow with regard to the total number of VC-backed startups it generates, the Santa Barbara region fares well when its relative size is taken into account. This allowed the curriculum to efficiently find its product / market fit.

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An Enchanting Conversation With Guy Kawasaki

InfoChachkie

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. I enjoyed the book as well, as evidenced by the review I wrote at the time of its release, which you can read HERE. I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. That doesn’t work.”.

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Talk Like An 8th Grader When Pitching Investors

InfoChachkie

Photo courtesy of Santa Barbara Independent’s recent Techtopia Issue. Select the real software product from this list. Open-architected, workforce-neutral, productivity assimilator. All of these “products” were created with a few clicks of a buzzword generator. In his book Fiction Writer’s Brainstormer, James V.

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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

As I noted in Why Most Business Books (Still) Suck , I am generally not a fan of business books. If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. Fan, Not A Fan Boy. No doubt, he did.