InfoChachkie

JUNE 24, 2013

Over the years, I have documented a number of clever mouth-to-mouth stunts, from DoubleClick to TestFlight. I now realize why guerrilla marketing is not for the timid. I work for Hubba, a Toronto startup that has built a sharing platform that takes a unique "big data" approach to data management for brands and retailers.

Marketing 239

Marketing Conference Startup RSS 239

InfoChachkie

JUNE 24, 2013

Over the years, I have documented a number of clever mouth-to-mouth stunts, from DoubleClick to TestFlight. I now realize why guerrilla marketing is not for the timid. I work for Hubba, a Toronto startup that has built a sharing platform that takes a unique "big data" approach to data management for brands and retailers.

Marketing 133

Marketing Conference Startup Oracle 133

InfoChachkie

APRIL 30, 2012

In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. I tested the efficacy of Guy’s criteria by reviewing a cross section of online, direct response trial offers. I illustrate the use of these tactics of influence below. Inexpensive. Reversible.

Study 243

Study Advertising Research Customer 243

InfoChachkie

OCTOBER 13, 2009

Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. The American Seed Company, as shown in the accompany ad, encouraged young people to sign a simple “contract” that read: “Please send me your Big Prize book and one order of 45 packs of American Seeds.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222