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Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The service said it is a business unit of Second Screen Solutions, and is backed by Technicolor. READ MORE>>.
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Through software integrations with smart TV manufacturers, Samba recognizes content and associated viewership patterns making TV audiences more addressable and measurable while helping marketers activate cross-screen campaigns and maximize their impact.
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