Both Sides of the Table

SEPTEMBER 7, 2013

” I invested in a social-media analytics & engagement platform company called Awe.sm and as an investor I always play around with the products in which I’ve invested. I often will write, “7 Tips for …” (emailing busy people, building relationships with journalists, getting access to VCs, whatever).

Writing 326

Writing Buzzfeed Social Media Blogging 326

Both Sides of the Table

FEBRUARY 8, 2015

Usually I tell them to study Upworthy & Buzzfeed. And while a YouTube subscriber is useful it is still trapped inside the platform. When they get your email they earn the right to share more videos with you in the future and they already know something about your interests. In this case your email. Here is an example.

Company 150

Company Companies Startup Buzzfeed 150

Tech Zulu Event

SEPTEMBER 4, 2013

Distribution means forming joint partnerships with existing channels that have an established fanbase, having an email list of tons of people to drive viewership to your videos or paying for YouTube’s google adwords campaigns. This is true for all social platforms like Twitter and Facebook. You want an audience who engages.

Content 76

Content Tips Buzzfeed Tool 76

Tech Zulu Event

OCTOBER 11, 2013

Assignmint is a web-based platform to list freelancing work for employers and help writers find the right freelance job for them and standardizes the paperwork between the two parties. I try to answer all my emails as quickly as possible and maintain a positive connection and help anyone I can, since I have been a freelancer myself.

Journal 90

Journal Startup Writing Media 90

Both Sides of the Table

MARCH 11, 2016

Your customers are all on this product so not trying to grok this platform gives you a few big handicaps: Some VCs on on Snapchat and interacting with them daily on Snapchat and you’re not. It has Vice, Tastemade, Vox, ESPN, Comedy Central, BuzzFeed and more. And of course you can add by user name (mine is msuster).

Snapchat 150

Snapchat Screening Venture Capital Guide 150

Both Sides of the Table

FEBRUARY 12, 2017

Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate. Or perhaps you think Donald Trumps assessment that BuzzFeed is a “ Failing pile of garbage is correct?” Back then there were “email forwards.” Others are skeptical, “Ha!

Buzzfeed 210

Buzzfeed Media Content News 210