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ClickUp Taps BuzzFeed, Cheddar Exec As Creative Head

socalTECH

San Diego-based ClickUp , which develops productivity software for the business market, says it has tapped a veteran of the online media industry as its new Chief Creative Officer. Rosenthal was most recently Executive Vice President at Cheddar, and was Global Vice President of Creative at BuzzFeed. READ MORE>>.

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Shopify Plots Amazon Affiliate Marketing Attack

Tech.Co

Now, Shopify has apparently approached major publishers including Complex and Vox Media as well as getting Buzzfeed to sign on to the new program. This means that readers could purchase products from retailers that use Shopify's platform without ever leaving the publisher's site. Not sold on Shopify?

Marketing 179
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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

It an era of social media and newsreaders titles matter a lot. So I need to stand out in two areas in which I compete for attention – social media and news readers. The three must reads for me daily are: The NY Times, TechMeme & Media Redefined. I never saw it go out with a “tip @techmeme” on Twitter.

Writing 326
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Best Alternatives to the Amazon Affiliate Program

Tech.Co

Since April 21, Amazon has slashed its rates across a wide range of product categories, in some cases dropping as much as 70%. A host of bloggers and publishers are seeing their revenues massively dented, from tiny BBQ grill review sites to the hugest media organizations around. Top Publications: BuzzFeed News, Vox, New York Magazine.

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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.

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Has Facebook Achieved What AOL Could Have A Generation Ago?

Tech Zulu Event

And if you’re paying attention, you’ll understand that this is their third push for native media consumption: first photos, then videos, and now written content. Mark Zuckerberg announced native Instant Articles as a feature update about a year ago and Facebook has been slowly rolling out and improving the product ever since.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit.