Remove category strategic-planning
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How To Make The Most Of Your DNA As An Entrepreneur

Startup Professionals Musings

Others are really marketers out to make money fast, and believe that they can entice customers to any offering. Some might say that Elon Musk epitomizes this category. After that, it’s all about capitalizing on your strengths, shoring up your weaknesses, and building a personal plan that doesn’t work against you.

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5 Strategies For Business Growth Many People Forget

Startup Professionals Musings

Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Since these usually require a large investment, and more time, including customer education, they need to be started while your current business is still healthy.

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Making A Sport Out of Shopping On Little Black Bag, With Dan Murillo

socalTECH

We think there is a new category of the e-commerce and shopping sector, the entertainment sector. We allow customers to buy mystery bags of fashion items, and trade them. Our customers are constantly logging into site and trading offers, making offers, and seeing if those offers were accepted. It gets quite strategic.

Commerce 153
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164
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7 Growth Choices That Can Make or Break Your Business

Startup Professionals Musings

As the Global Customer Growth Evangelist at Salesforce, with implementation roles at many other companies, she makes a host of relevant observations for every business owner. These days, customers remember the total experience with a company longer than they remember the price they paid. Pursue strategic alliances and partnerships.

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Interview with Mickie Rosen, Tecca

socalTECH

Last week, Santa Monica-based Tecca (www.tecca.com) launched a consumer electronics, consumer information service, backed by Fuse Capital and Best Buy. We caught up with Mickie Rosen , the firm's CEO, about the company, its links to Best Buy, and how it was incubated out of Fuse Capital. Mickie Rosen: The link really is financial.

Incubator 239
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Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month.

Startup 248