Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

JUNE 2, 2015

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. Email readers, continue here…] The first crisis is financial, funding the business, development, inventory, and marketing. So your business has begun to take off. Don’t be alarmed by this next statement. Guess what?

Class 120

Class Customer Custom Email 120

Berkonomics

DECEMBER 13, 2011

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more marketing capital and entail much more risk than one that follows an existing trend, even if an emerging one. Email readers, continue here.]

Class 149

Class Product Marketing Demand 149

Berkonomics

NOVEMBER 7, 2013

accredited investors in 1,000 angel groups and venture capital funds to. This is where you find the superb Rails coder, and the world-class information architect, and the consummate sales guy, and the persuasive business development person, and the brilliant CFO. Described by BusinessWeek as a “world conquering.

Startup 189

Startup Sales Ideas Entrepreneur 189

Berkonomics

JANUARY 20, 2010

This post will be perhaps a bit longer than usual, but certainly of great interest for those with interest in or have need for more capital… This stage is critical to many businesses and a passing option to others, depending upon the capital efficiency of the enterprise. For you who fit that description, nice work.

Venture Capital 174

Venture Capital Invest Class Entrepreneur 174

Berkonomics

NOVEMBER 23, 2023

Here is the warning: The execution of equity allocations and of a good incentive program using equity is often mismanaged, damaging the corporate capitalization structure and even affecting the outcome of subsequent investment into the company. … Pricing your options: The price per share for option grants is also an important consideration.

Equity 156

Equity Class Pricing Sales 156

Both Sides of the Table

JANUARY 14, 2014

In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. ” The most obvious phone call ad unit is what we call a “considered purchase,” which is high price, complex and requires lots of information or lots of choice. PHONE CALLS. Enter phone calls. Home alarms.

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

SEPTEMBER 28, 2017

Here is the warning: The execution of partnership equity allocations and of a good incentive program using equity is often mismanaged, damaging the corporate capitalization structure and even affecting the outcome of subsequent investment into the company. How about the price per share? How many options are appropriate for a grant?

Equity 256

Equity Class Pricing Sales 256

Berkonomics

MAY 12, 2010

Most early stage companies make the mistake of making option grants to new hires at all levels that are too aggressive and distort the capital structure of the company to a degree that damages future professional investment. Email readers continue here.] a share, then options must be priced at that amount.

Equity 213

Equity Class Pricing Startup 213

Both Sides of the Table

OCTOBER 18, 2015

There is a lot of uncertainty about the state of the private, high-growth technology markets and the venture capital markets that underpin them. Technology riches yield bumper crops in venture capital with new firms and new largesses – the rewards of LPs rediscovering our asset class. Are LPs to blame? None of these.

Venture Capital 150

Venture Capital Pricing Platform Marketing 150

Both Sides of the Table

MAY 7, 2011

Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). Pricing information. Lesson: Joel had been building a community of readers since 2001. With StackOverflow, Joel raised money through venture capital. But if you like the notes check him out on Twitter or his website. Marketing materials.

Software Review 285

Software Review Software Blogging Startup 285

Both Sides of the Table

JULY 12, 2016

The Luddites would ruin machinery by “throwing a spanner in the works” (or a monkey wrench to the American reader). And of course since machinery costs money and lowers the number of people required to produce a product it pitted labor vs. capital.

Education 150

Education Resource Class Course 150