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How Boards Need to Evolve Over Time

Both Sides of the Table

When you first start your company and raise initial venture capital your board probably consists of 1-3 founders and 1-2 VCs. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup. In the Early Days. Mentorship.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.

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