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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

To win in this environment, you may need to expand your leadership in industry conferences and community activities. These fears need to be offset by early success stories, educational case studies, or advice on ways to reduce risk. Target audience may be limited or new due to price. Incent these early.

Product 141
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Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic — not always results.

Activity 164
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. People attending marquee conferences with rock bands, prominent speakers, Gartner Group prognosticators and lots of other happy customers.

Marketing 354
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Top 29 Startup Posts May 2010

SoCal CTO

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. saw Jack Dorsey give this talk at The 99% Conference last month. Of the ones I have been to recently, the Nantucket Conference has been my favorite. It's a great talk. It's a great talk.

Startup 248