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8 Work Trends Driven By New Ventures And Competition

Startup Professionals Musings

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. Both are required to stay competitive. Explore benefits of employing “mature” workers.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. These fears need to be offset by early success stories, educational case studies, or advice on ways to reduce risk. Incent these early.

Product 141
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8 Organizational Cultures Boost Output And Cut Costs

Startup Professionals Musings

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. Both are required to stay competitive. Explore benefits of employing “mature” workers.

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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

I do believe that we are in structural change where technology will increasingly play a bigger role in all facets of life so the long run up for tech is promising through all of these cycles. ROI studies were published. Work with customers on business cases (for internal use) and ask for case studies (for you to publish in marketing).

Marketing 354
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UCSB Tops Harvard & Wharton In Startup Wars

InfoChachkie

According to a recent Forbes article , UC Santa Barbara''s Technology Management Program offers students a superior startup education over the University of Pennsylvania (home of Wharton), as well Harvard, Northwestern and even its acclaimed southern neighbor, the University of Southern California. Want to be an entrepreneur?

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Digital Marketing Is A Great Equalizer For Startups

Startup Professionals Musings

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. How does this solution provide a competitive advantage? Ryan and Rob “Spider” Graham.

Marketing 101
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6 Questions To Validate A Digital Marketing Message

Startup Professionals Musings

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. How does this solution provide a competitive advantage? Ryan and Rob “Spider” Graham.