Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Both Sides of the Table

JULY 21, 2014

For what ever reason we’re wired to have amnesia during the run up and prescient memories of how we ‘knew it all along’ as soon as the slide begins. Once you understand both sides of the cycle you start to recognize signs of behavior during each phase. ROI studies were published. It’s when the game slows.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

MARCH 9, 2022

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. Is it any wonder that the majority of startups fail? In business, consistency is the key to productivity and trust by team members and customers alike.

Case Study 139

Case Study Customer Custom Tool 139

SoCal CTO

JUNE 9, 2010

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. Putting customers first. Legendary customer support. You could just outspend.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

APRIL 28, 2021

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. Look for validation from your mainstream customers. Even non-profits need income to run a business.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

MARCH 19, 2022

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. Here is my list of some key recommendations to help you get your fair share of business: Customize and personalize every communication you can. Provide relevant case studies illustrating your results.

Services 121

Services Technical Review Social Media Case Study 121

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. It’s why I always encourage teams to learn how to do “ top town thinking ” and not just bottom-up planning.

Activity 164

Activity Conference Press Case Study 164