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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

Startup 323
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Tapiture Taps Into Successful Social eCommerce And Secures $2.25M In Seed Funding

Tech Zulu Event

The curated design and photography-driven entertainment site is where GIFs and memes intermingle with stunning photography, video and the ability to purchase in app. Ellis points out a case study where they discovered viewers of a particular movie poster were the common thread among purchases of a particular turntable.

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March Capital Partners' Jim Armstrong On A New, $240M Venture Fund

socalTECH

Jim Armstrong: It's broadly technology, from consumer Internet, to marketplaces, from Internet infrastructure to enterprise software. You'll see we have several enterprise software companies already in the March portfolio. One, is this fund is really designed to pile onto its winners. What is the investment focus for this fund?

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Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. First off the two prezis and then the case study material (i used ERPLY as inspiration). You could just outspend. You could use brute force to get the word out.

Startup 248
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Up until a few years ago most software companies used the ‘waterfall’ method of development that required lots of documentation (detailed marketing requirements specifications, functional and design specifications, etc.) There’s lots more info including videos, case studies and more at www.ringrevenue.com.

Marketing 209
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The Startup Guide To SXSW Panel Picking

Tech Zulu Event

Software Labs: Petri Dishes for Tech Innovation. Simply, there are thousands of agencies, design shops and communications firms across the world, all. Your clients pay you to design and build web sites and app. Bootstrapping design thinking, Entrepreneurship, opportunity analysis. . Pedro Galván, Software Guru magazine.

Guide 69
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper.

Customer 164