Case Study Funding Metrics 
Startup Professionals Musings
MAY 12, 2021
If you can’t state clearly why your startup is the only choice, then it’s time to regroup before spending your hard-fought funding. Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Build a marketing plan with deliverables and metrics.
Startup Professionals Musings
APRIL 28, 2021
Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Mergers and acquisitions also require new skills.
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Both Sides of the Table
JULY 21, 2014
An impressive number of new VCs have been created – most of them with new seed funds. ” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. And importantly we’ve had revenue.
SoCal CTO
JUNE 9, 2010
He’d been working at a well-funded startup for about a year and had come to terms with the fact that the startup was really a pretty dumb idea. First off the two prezis and then the case study material (i used ERPLY as inspiration). I Be specific. What should I do?’. Where Do You Fit? they released a new 2.0
Both Sides of the Table
FEBRUARY 20, 2017
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.
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