Startup Professionals Musings

MAY 26, 2023

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Solution may require new category development time. If you go this route, make sure your solution is strategic.

Product 141

Product Services Technical Review Artificial Inteligence 141

Both Sides of the Table

JULY 21, 2014

You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” Poorly implemented this category was the definition of shelfware. I know, I know.

Marketing 354

Marketing Case Study Metrics Sales 354

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. First off the two prezis and then the case study material (i used ERPLY as inspiration). Lots to learn from him.

Startup 248

Startup Venture Capital Conference Social Media 248

InfoChachkie

DECEMBER 2, 2009

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. Copyright © 2007-9 by J.

Customer 164

Customer Custom Advertising SEM 164