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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Even the best marketing doesn’t do it.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

Marketing 141
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5 Keys To A Startup Team That Can Develop Any Market

Startup Professionals Musings

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. The most senior leaders then become coaches and mentors, rather than the source of all decisions.

Marketing 130
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5 Recipes For A Team Culture To Drive Business Growth

Startup Professionals Musings

Many business leaders I meet in my consulting practice are frustrated by the challenge of getting their teams working together, increasing engagement, and tackling market change requirements. Facilitate coaching and mentoring, inside and outside. The result is high engagement, and reduced loss of talent to competition.

Coach 117
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

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5 Strategies Of A Startup Founder To Inspire The Team

Startup Professionals Musings

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. The most senior leaders then become coaches and mentors, rather than the source of all decisions.

Startup 95
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Delane Parnell’s plan to conquer amateur esports

TechCrunch LA

This is like talking about the NBA and the value of its sponsorships and broadcast rights as if that is the entirety of the basketball market in the US. What esports means is playing video games competitively bound to governance and a competitive ruleset.

Startup 204