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Startup Professionals Musings
MAY 1, 2022
Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.
Startup Professionals Musings
NOVEMBER 14, 2020
These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. The most senior leaders then become coaches and mentors, rather than the source of all decisions.
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Startup Professionals Musings
AUGUST 4, 2019
Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.
Startup Professionals Musings
AUGUST 4, 2023
These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. The most senior leaders then become coaches and mentors, rather than the source of all decisions.
Startup Professionals Musings
DECEMBER 5, 2014
Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.
Startup Professionals Musings
AUGUST 12, 2017
Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.
Startup Professionals Musings
DECEMBER 9, 2016
These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. The most senior leaders then become coaches and mentors, rather than the source of all decisions.
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