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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141
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Praying to the God of Valuation

Both Sides of the Table

Something happened in the past 7 years in the startup and venture capital world that I hadn’t experienced since the late 90’s — we all began praying to the God of Valuation. How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? What happened? It was 1991.

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Reflections On 2018: Matt Stodder, Startup Boost LA

socalTECH

During the holiday season, our tradition over the last few years has been to post reflections on the past year and some predictions for 2019 from Southern California's technology industry. My biggest takeaway this year was truly understanding the strength and cohesion of the Los Angeles startup community.

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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

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Interview with Mike Napoli, Tech Coast Angels

socalTECH

So do you think the environment still tough for startups? The debt market has pretty much shut down for people, though there is some money coming out of the SBAs that have been somewhat helpful. And, the equity markets are certainly a more challenging environment. Interestnig. Mike Napoli: Obviously, it's still tough.

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Why Your Startup Doesn’t Need a COO

Both Sides of the Table

It’s very common for startup companies to have COO’s. But … Startups don’t need – shouldn’t have – COOs. I have this conversation with every startup that comes to see me and has a CEO & a COO. I think usually a COO title at a startup is an ego thing. CEO’s run things.

Startup 325
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.