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I felt this myself as we went from a few founders huddled into a tiny room to the front page of the Financial Times, an influx of VC interest, magazine covers, invitations to high-profile events and the pressures of trying to live up to this perception and the economic opportunities everybody expected. Advisors / Coaches / Mentors.

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Most of them are completely mundane such as choosing which: bank, office space, 1-year lease vs. 2-year lease, logo, URL, pricing structure or which VC. Yes, I know it’s my job as the CEO to be the coach for people and that’s fine. He went out and found a developer and built a product.

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You could create a business process design Genie, and announce it through public relations or social networking efforts, and direct them to a login page. As part of your launch, we can integrate Google or Paypal payment options into the login page. Can you talk about the pricing and how the business model works?

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