socalTECH

SEPTEMBER 11, 2018

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Mountaingate Capital said that CPC Strategy with over 125 employees, is known for its expertise in retail, ecommerce, and specifically the Amazon channel.

CPC 100

CPC SEM San Diego Commerce 100

socalTECH

MARCH 11, 2014

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month.

Tool 178

Tool CPC Santa Monica Commerce 178

socalTECH

JUNE 30, 2011

As part of that, Amazon.com, Overstock.com, and a large number of e-commerce retailers have cut off their California affiliates, saying that they will immediately stop paying them for referrals due to the move. However, if we were just providing clicks, using the CPC model, they wouldn't be affected.

CPC 279

CPC Santa Monica Southern California Sales 279

Both Sides of the Table

OCTOBER 8, 2014

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Commerce: What is less known is just how important LA is as a commerce hub. These are industries ripe to succeed in LA & NYC.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

MARCH 30, 2010

Mobile traffic consumption is rising dramatically and everybody expects it to become the major commerce platform of the future. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). Much of the infrastructure to make the mobile ecosystem work well still needs to be built. Enter Burstly.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Liquid Audio was at the forefront of the digital music scene, and we built the first, software infrastructure for legal distribution and commerce of music. Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

Jason Nazar

NOVEMBER 1, 2015

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. However, LTV is also a function of average order value (AOV), where you have a commerce site that sells items individually; in this case the LTV is the sum of the total expected number of AOVs. Cost Per Vistor.

Marketing 40

Marketing CPC Metrics .Net 40