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Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. The company president calls you into his office after attending a brainstorm session. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points.

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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers. Build word-of-mouth into your product or service.

Marketing 107
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers. Build word-of-mouth into your product or service.

Mobile 173
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5 Keys To Vetting Investors Before You Accept Funding

Startup Professionals Musings

Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

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How the myth of the ‘girlboss’ harms emerging women in tech

TechCrunch LA

billion company in the brutally competitive beauty industry, especially one with such broad appeal. The following year, she stepped down as CEO, and by 2016, her company filed for bankruptcy and was purchased by Boohoo. Then, Amoruso started a company called Girlboss that was likened to “Linkedin for Women.”

Startup 280
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Micromobility in limbo: Takeaways from Paris and LA

TechCrunch LA

Yet despite billions in VC money and plenty of hype , the future that micromobility companies promised still hasn’t quite arrived. Plus, cities that allowed shared e-scooter companies in their midsts are increasingly making it difficult for scooter companies to operate sustainably. ” These results aren’t limited to Paris.