thrill-the-messenger 
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
InfoChachkie
MAY 9, 2011
As noted in part I of this series, agreements with Big Dumb Companies (BDCs) can be alluring and potentially fatal. This series describes how entrepreneurs can craft company-changing agreements with BDCs, while avoiding Kiss of Death contract provisions. Access part I HERE and part III HERE. Kiss of Death ConTraps. Give up Branding.
InfoChachkie
MAY 9, 2011
As noted in part I of this series, agreements with Big Dumb Companies (BDCs) can be alluring and potentially fatal. This series describes how entrepreneurs can craft company-changing agreements with BDCs, while avoiding Kiss of Death contract provisions. Access part I HERE and part III HERE. Kiss of Death ConTraps. Give up Branding.
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