Your “drop dead” question for a customer survey
Berkonomics
MARCH 11, 2021
Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is , ‘How would you feel if you could no longer use this product?’” He goes on to quantify the response. Using Sean again as a source, we might ask: “How did you discover our company?”
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