thrill-the-messenger 
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
InfoChachkie
OCTOBER 31, 2011
Departing from Edwards AFB, we flew over the Mojave Air and Spaceport, home of the world’s largest private manufacturer of spacecraft, The Spaceship Company (TSC). In October of 2011, the company announced a $4.5 In October of 2011, the company announced a $4.5 1) Give Your Customers (And The Media) What They Want.
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InfoChachkie
MAY 9, 2011
As noted in part I of this series, agreements with Big Dumb Companies (BDCs) can be alluring and potentially fatal. This series describes how entrepreneurs can craft company-changing agreements with BDCs, while avoiding Kiss of Death contract provisions. Access part I HERE and part III HERE. Kiss of Death ConTraps. Give up Branding.
InfoChachkie
MAY 9, 2011
As noted in part I of this series, agreements with Big Dumb Companies (BDCs) can be alluring and potentially fatal. This series describes how entrepreneurs can craft company-changing agreements with BDCs, while avoiding Kiss of Death contract provisions. Access part I HERE and part III HERE. Kiss of Death ConTraps. Give up Branding.
InfoChachkie
OCTOBER 13, 2010
In 1266, the Emperor of China, Kublai Khan, granted the Venetian merchant, Marco Polo, a life-saving letter of recommendation. The reference was in the form of a gold tablet that stated, “By the strength of the eternal Heaven, holy be the Khan’s name. Let him that pays him not reverence be killed.”. free weekly Infochachkie articles!
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