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ReachLocal Up 15 Percent After IPO

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Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 Santa Monica-based Demand Media , the Internet content publishing run by Richard Rosenblatt, also is widely expected to be in the process of filing for an IPO. percent after its IPO Thursday, closing at $14.98, up $1.98.

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Demand Media Market Cap Huge, But Green Dot Still Bigger

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The IPO this week of Santa Monica-based Demand Media has drawn widespread attention, with a number of articles yesterday talking about how the firm's market cap exceeded the New York Times Company after the IPO. billion, compared to Demand Media's (DMD) $1.4

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Demand Media Prices IPO, Begins Trading Today

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Santa Monica-based Demand Media said late Tuesday evening that it has priced its IPO, as well as increased its IPO offering size, and will sell 8,900,000 shares of its common stock at $17.00 UBS Securities LLC, Allen & Company LLC, Jefferies & Company, Inc., Demand Media had initially filed for its IPO in August.

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Serviz Acquired By Porch

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Sherman Oaks-based Serviz , the on-demand home services company founded by serial entrepreneurs Zorik Gordon and Michael Kline, has been acquired by Porch , another online marketplace for home services. Gordon and Kline previously founded ReachLocal. Financial terms of the acquisition were not announced. READ MORE>>.

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Leaf Group Names New General Counsel

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Santa Monica-based consumer Internet company Leaf Group --the owner of such online properties as Saatchi Art, Livestrong.com, Society6, and Hunker--has named a new General Counsel and Executive Vice President. Wergeles also had served as Chief Legal Officer at ReachLocal during that company's IPO. READ MORE>>.

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Serviz Raises $12.5M More

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Sherman Oaks-based Serviz , the on-demand handyman service led by former ReachLocal head Zorik Gordon, announced today that it has raised $12.5M The company has now raised $20M in funding. The company helps connect homeowners with handymen and other home services, such as plumbers, electricians, and others. READ MORE>>.

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How Serviz Plans To Conquer The Home Services Industry

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In a world awash with on-demand startups, Los Angeles-based Serviz (www.serviz.com) stands out--not because of the market segment it is tackling, but because it was founded by two, very experienced serial entrepreneurs-- Zorik Gordon and Michael Kline. Zorik Gordon: We incubated this at ReachLocal, and spun it out in February of last year.

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