socalTECH

OCTOBER 10, 2012

The firm gave the example of a Pinterest "pin" of a Christmas card, and its tracking that found that a retailer received 6,815 visits and 65 direct sales due to that one "pin". Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

Product 145

Product Paid Search Advertising Technical Review 145

socalTECH

AUGUST 28, 2017

She told us about why so many Los Angeles investors are supporting the company and gave us an overview of what PartySlate is all about. Unlike Yelp and listings sites that are focused on user-generated reviews or things like that, we're really a portfolio sharing site, and a tool of professionals. What does PartySlate do?

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

Jason Nazar

MAY 1, 2016

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Companies like SurveyMonkey have good free tools to measure your NPS.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Companies like SurveyMonkey have good free tools to measure your NPS.

Marketing 40

Marketing CPC Metrics .Net 40

InfoChachkie

DECEMBER 2, 2009

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. I was dead wrong. DR radio proved to be one of our most effective customer acquisition channels.

Customer 164

Customer Custom Advertising SEM 164