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The Search Agency Launches Award Program

socalTECH

The Search Agency , the Los Angeles-based search marketing agency and online marketing firm, said today that it has launched its own, annual awards program called the Stars of Search Award. The company said the awards will be given as part of the Direct Marketing Association''s annual conference. READ MORE>>.

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Earn the best backlinks with high-quality content and digital PR

TechCrunch LA

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. More posts by this contributor. We throw away 80% of our content ideas, and you should too.

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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogging will improve your site search engine ranking. New and relevant content on a regular basis is a major driver in search engine optimization, as well as the inbound and outbound links that blog comments generate. It's the first step to full use of social media marketing.

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Interview with Lolita Carrico, Gloss Network

socalTECH

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Lolita Carrico: Social media had a lot to do with it, for sure. What is Gloss Network? That definitely has something to do with it.

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5 Keys Steps For Every Startup Roadmap To Revenue

Startup Professionals Musings

Here is my summary of her roadmap which I believe can get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Align your business model to how your customers want to buy.

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5 Steps On The Success Path For Every Small Business

Startup Professionals Musings

Here is my rendition of how her roadmap can keep you on the right track, like Xerox Data Solutions, with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

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5 Tips to Alignment With New Consumer Buying Habits

Startup Professionals Musings

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Debate and adjust your offering to better match what customers want.

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