Startup Professionals Musings
DECEMBER 3, 2021
In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. Smart potential customers only visit and buy from credible and memorable websites.
Both Sides of the Table
JANUARY 12, 2014
Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Everything we were taught pre-Internet is still relevant. Look at Viddy & SocialCast.
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Startup Professionals Musings
FEBRUARY 20, 2019
In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. Smart people only visit and buy from credible and memorable websites.
Startup Professionals Musings
DECEMBER 14, 2013
Here is my summary of her roadmap which I believe can get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. There are multiple benefits to both you and your customer.
Both Sides of the Table
APRIL 23, 2011
I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. if you get some value out of the notes consider checking out his company or Twitter feed). TWIVC Summary – Richard de Silva. The company later sold for around $300 million. Thank you.
Startup Professionals Musings
NOVEMBER 3, 2012
Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Align your business model to how your customers want to buy.
Startup Professionals Musings
JULY 24, 2015
I see too many investor pitches, and even executive summaries that ramble on for many pages without a clear message. In small companies and startups, people seek out leaders they want to work for, in lieu of a big company with more job security. Each can be linked directly into your site domain name for maximum SEO impact.
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