InfoChachkie

AUGUST 22, 2011

The company effectively leveraged this credo at Apple’s 2010 Worldwide Developers Conference (WWDC). As Ben points out, successful guerrilla marketing is predicated on creativity and clever execution, not a huge budget. It was the one marketing move that actually jived with what we try to do as a company.

Marketing 270

Marketing Conference Develop Development 270

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. During the late 1980's, Steve accepted a senior executive role at SuperMac, a Macintosh graphics card company that Steve jokes was, “Fifth in a group of three.". 11% To 68% Market Share. Good News Bad News.

Marketing 271

Marketing Startup Sales Customer 271

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239

Marketing Conference Startup RSS 239

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 133

Marketing Conference Startup Oracle 133

InfoChachkie

FEBRUARY 19, 2014

Four companies which utilize this business model include, Vitrue , Sideqik , AppFolio and Invoca. In the case of Invoca, customers pay a monthly subscription price for the company''s inbound call marketing platform. For most companies, existing customers are the most economical and lucrative source of incremental sales.

SaaS 215

SaaS Pricing Sales Customer 215

AeA Los Angeles Council

APRIL 10, 2008

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. But there's a high price to pay when you consider that it affects the well-being of your company culture. Directors of Marketing.

Sales 45

Sales Marketing Woodland Hills AeA 45

InfoChachkie

MARCH 16, 2015

Dreamforce is the conference for sales and marketing professionals. Thus, the company had a difficult challenge. How can a relatively small company make itself heard, while ensuring a clear return on its trade show budget? Instead, you have to push the envelope of propriety to cut through the noise.

Conference 100

Conference SaaS Ideas Sales 100