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8 Ways To Stay Competitive In Today’s Technical World

Startup Professionals Musings

This approach works best with business associates that know you, or peers that you meet at industry conferences, or technical gurus that have no business connections to the candidate. They are attracted to people who agree, but may not be able to help. Spend time informally with candidate peers and former employers.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. They won’t find you.

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5 Unfair Advantages To Help You Succeed In Business

Startup Professionals Musings

I recommend that you get more visible at industry conferences and on social media. Personal branding is how we market ourselves to others, and is very important in this Internet age. The days are gone when you could hide behind the company brand.

Help 130
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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119
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5 Keys To Personalized Team And Customer Connections

Startup Professionals Musings

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. More meetings in your conference room won’t get to the truth as well as simply talking to people who interact with customers directly.

Customer 140
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5 Team Engagement Principles Are Vital To Leadership

Startup Professionals Musings

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. More meetings in your conference room won’t get to the truth as well as simply talking to people who interact with customers directly.

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5 Steps To Get You From Your First Idea To A Business

Startup Professionals Musings

Then, he'll need to patent it and create a plan to show opportunity, competition, and financial projections. I find the best business plans are not books, but may actually should start as a one-page “elevator pitch” that succinctly encompasses your business goals, problems and solution, opportunity, competition, and business model.

Ideas 126