SoCal CTO

NOVEMBER 9, 2009

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup. I won't say that I'm truly an expert on SEO.

SEO 150

SEO Startup Search Engine Optimization Google 150

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. I wish more startups were rigorous in defining market needs and competitive differentiate versus throwing spaghetti at the wall and seeing what sticks but it seems as an industry we’re breeding the culture of the latter. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 25, 2016

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. Let me be very direct. Market Structure.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

APRIL 4, 2011

You’ll have no idea when you’re off course. How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals? How many through SEM?

Metrics 346

Metrics Startup SEO Custom 346

Both Sides of the Table

JANUARY 22, 2014

It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). SEO marketing vs. social marketing. The best way – of course – is to reference check. VCs, how to select a VC, etc.) Most VCs are book smart.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Both Sides of the Table

JANUARY 3, 2016

Other firms like Google bring massive resources to design or engineering and as as corporate VC can offer things normal VC firms can’t offer. Of course not every VC has the fund size or the fee size to build services at this scale yet many provide extremely well-regarded programs that are valuable.

Venture Capital 150

Venture Capital Platform Startup Resource 150

SoCal CTO

JULY 13, 2010

Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. " We sliced our Google Analytics data every which way, and these 4 patterns emerged." had two occasions recently to review products which had clear market leadership. Surprised?).

Startup 175

Startup Venture Capital Slides Blogging 175