Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. This is NOT the same as Search Engine Optimization (SEO). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per click (CPC). Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

MARCH 13, 2020

Our cost is very low, which allows us a key, competitive advantage. None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes.

Template 124

Template Beverly Hills Startup SEM 124

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. of the people who click on Google paid links then your true cost to acquire is actually = $12 ($1.50 / 0.125).

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

DECEMBER 14, 2013

These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot. The customers will get what they want, when they want it, and you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot. The customers will get what they want, when they want it, and you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. like Google. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Plan to update this roadmap at least once a month, based on results, new information, and competition.

Startup 96

Startup Social Media Content Paid Search 96

Both Sides of the Table

MARCH 25, 2016

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. Competition. Let me be very direct. Market Structure.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

NOVEMBER 3, 2012

These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot. The customers will get what they want, when they want it, and you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

AUGUST 25, 2011

These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot. The customers will get what they want, when they want it, and you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Both Sides of the Table

JANUARY 22, 2014

It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). SEO marketing vs. social marketing. VCs, how to select a VC, etc.) and I realized that without years of experience it is tough to answer this question. FourSquare.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

socalTECH

MARCH 20, 2009

Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us. People are so used to the Google mold. It seems like you'd be somewhat competitive to what they do.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor blog in your domain name. Conversational style.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Any competition at the moment and how are you solving it? How different are you from the competition?

Advertising 79

Advertising Services Social Network Startup 79

Both Sides of the Table

JANUARY 3, 2016

Other firms like Google bring massive resources to design or engineering and as as corporate VC can offer things normal VC firms can’t offer. And there is often competition over marketing activities, fund raising ownership and the like.

Venture Capital 150

Venture Capital Platform Startup Resource 150

SoCal CTO

JULY 13, 2010

Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. " We sliced our Google Analytics data every which way, and these 4 patterns emerged." had two occasions recently to review products which had clear market leadership. Surprised?).

Startup 175

Startup Venture Capital Slides Blogging 175

Startup Professionals Musings

NOVEMBER 12, 2021

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

JANUARY 27, 2019

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

JANUARY 29, 2017

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

SEPTEMBER 5, 2013

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

AUGUST 10, 2012

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

APRIL 27, 2011

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 91

Blogging Search Engine Optimization Services Writing 91