Competition CPC Invest Sales 
Startup Professionals Musings
JUNE 4, 2021
With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI).
Both Sides of the Table
MARCH 30, 2010
I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.
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Startup Professionals Musings
MARCH 23, 2013
With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI).
Startup Professionals Musings
OCTOBER 3, 2010
With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Other SEM experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI).
socalTECH
DECEMBER 15, 2010
For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis. We manage that competition through an aucton process. How is the competitive landscape is nowadays?
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