Startup Professionals Musings

JUNE 4, 2021

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. The display side is called pay per action (PPA) or pay per lead (PPL).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. Noah Auerhahn: We just had too much free time at USC.

USC 207

USC CPC Sites Startup 207

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. The display side is called pay per action (PPA) or pay per lead (PPL).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. The display side is called pay per action (PPA) or pay per lead (PPL).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 15, 2010

We help web publishers make more money out of advertising. They can sell those ads on a CPM, CPC, or CPA basis. We manage that competition through an aucton process. How is the competitive landscape is nowadays? Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market?

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

MARCH 30, 2010

I don’t intend either, Burstly has respectable and strong competition. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web.

Mobile 282

Mobile Invest Company Companies 282