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8 Ways To Stay Competitive In Today’s Technical World

Startup Professionals Musings

Even if your company doesn’t sell high-tech products, like Zappos sells shoes, having and using the right technology in the business, for distribution, marketing, and customer support, can easily make the difference between winning and losing in today’s high-tech world.

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7 Ways To Improve Your Team Member Experience At Work

Startup Professionals Musings

A common initiative I hear from business owners today is their effort to improve the customer experience. To achieve real growth, business leaders need to improve both employee as well as customer experiences. More and more business leaders, including Richard Branson, use this style to great advantage.

Customer 113
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7 Ways To Raise Your Visibility As A Business Leader

Startup Professionals Musings

Some are great product leaders and innovative technologists, others are leaders in creating new business models , a few can assemble great teams , but only the rare exception can do all three. The most effective leaders marshal existing resources and incent people to create innovative yet competitive solutions.

Coach 162
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8 Keys To Success In Your Next New Business Interview

Startup Professionals Musings

Corporate environments are looking for depth of technical skills and experience, while small businesses need everyone to be customer-centric , with a broad range of perspectives and experiences, in addition to the specific skill requested. Everyone has to take some risks, make a decision, or solve the customer problem.

Startup 164
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5 Rules Of Relevancy That Set Your New Venture Apart

Startup Professionals Musings

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service.

Education 151
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7 Considerations For Setting Your Bottom Line Balance

Startup Professionals Musings

Current examples include Conscious Capitalism® , popularized by John Mackey, The B Team , founded by Sir Richard Branson, the 1% for the Planet organization, and the Benefit Corporation (B Corp) now available in 35 States. Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.”

Startup 110
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5 Strategies For Business Growth Many People Forget

Startup Professionals Musings

Specific measures that go beyond the traditional linear thinking include the following: Develop new products for your existing segment. Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Redefine your product to reach a new category.