Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Marty Zwilling.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website. Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

NOVEMBER 26, 2021

Every business I know needs to be on a constant lookout for new ideas, both in what they offer to customers, and in their internal operations, to stay competitive. In business, this means taking a customer view, vendor view, as well as your internal process view. Evaluate ideas for pluses, potential, and concerns (PPC).

Ideas 132

Ideas PPC Customer Custom 132

Eric Greenspan

NOVEMBER 9, 2009

The secret in this game is to start with a product that is viable to the online audience, garner attention from leading affiliates and then turning the traffic into paying customers. With Ring Revenue, the affiliates will send potential customers to our phones. An example of this process is evident right here on my blog.

Santa Barbara 106

Santa Barbara PPC Blogging Google 106

Startup Professionals Musings

OCTOBER 3, 2010

For sites displaying the ads, this is called pay per click (PPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Cost per action (CPA). Campaign setup and ad copy writing. Tracking and performance reporting.

SEM 90

SEM Marketing Startup Search Engine Optimization 90