b-side 
Startup Professionals Musings
AUGUST 4, 2019
Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. On the marketing side of the equation, there are so many “marketing gurus” and “marketing resources” out there, the real challenge for most of us is to sort out the basic do’s and the don’ts that apply to startups. Marty Zwilling.
Startup Professionals Musings
MAY 1, 2022
Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. On the marketing side of the equation, there are so many “marketing gurus” and “marketing resources” out there, the real challenge for most of us is to sort out the basic do’s and the don’ts that apply to startups. Marty Zwilling.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
DECEMBER 5, 2014
Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. On the marketing side of the equation, there are so many “marketing gurus” and “marketing resources” out there, the real challenge for most of us is to sort out the basic do’s and the don’ts that apply to startups. Marty Zwilling.
Both Sides of the Table
MAY 13, 2018
Moving a VC from an A to a B doesn’t mean they aren’t still your top pick, it just means your chances are less likely and your extremely limited resources should be allocated elsewhere. For simplicity I’ll assume you’ve raised some money from angels or seed investors and you’re either raising an A round or a B round of venture capital.
Startup Professionals Musings
AUGUST 12, 2017
Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. On the marketing side of the equation, there are so many “marketing gurus” and “marketing resources” out there, the real challenge for most of us is to sort out the basic do’s and the don’ts that apply to startups. Marty Zwilling.
Both Sides of the Table
JANUARY 12, 2014
The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. You’ll cross it from time-to-time, get checked, and quickly realize you were on the wrong side of the line. So they’ll have to look for other competitive advantages for distribution.
Both Sides of the Table
JUNE 28, 2018
My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.
Expert insights. Personalized for you.
97 
Let's personalize your content