SoCal Tech Calendar

OCTOBER 31, 2008

Thursday, November 6, 2008 -- "Recession-proof Pricing Strategies for a Multi-platform World" Technology Council. Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures.

Pricing 100

Pricing Technology Council Framework Platform 100

Berkonomics

JULY 26, 2018

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Product differentiation is absolutely necessary to make a sale when there is visible competition, as there usually is in any sale.

Sales 226

Sales Customer Custom Pricing 226

Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. This is important because the customers they serve (the red line) demand a product that meets their complex requirements. They can’t.

Startup 376

Startup Framework Marketing Customer 376

Berkonomics

JULY 9, 2011

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Product differentiation is absolutely necessary to make a sale when there is visible competition, as there usually is in any sale.

Sales 222

Sales Customer Custom Pricing 222

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

FEBRUARY 26, 2016

It's quite a different framework from an Airbnb or HomeAway. By that time, I had figured out the cadence of pricing for hotel rooms, and had been traveling back and forth between LA and San Francisco for three or four days each week. Plus, prices were starting at $180. It gives our hosts an opportunity to not live by a calendar.

Startup 100

Startup Los Angeles Mobile Pricing 100

Both Sides of the Table

FEBRUARY 22, 2011

While there is no right or wrong answer, having seen the extremes I’d like to offer you a framework for considering the right answer for yourselves. So let’s consider a bad (but likely) scenario where either you don’t hit your targets, the market sours or competition is kicking your butt making it hard to fund raise.

Venture Capital 314

Venture Capital Startup Invest Pricing 314