Recession-proof Pricing

SoCal Tech Calendar

Thursday, November 6, 2008 -- "Recession-proof Pricing Strategies for a Multi-platform World" Technology Council. Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures. Each delivery platform requires a different pricing model that attempts to maximize profits, but also impacts the company's infrastructure, channel, and competitive positioning.

Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. What a powerful set of three questions.

Sales 248

The Case For & Against Cryptocurrencies (for those tired of all the noise)

Both Sides of the Table

My goal is to lay out a basic framework for anybody unsure whom to listen to as a way of helping you think about a way to orient your own views. This market structure in which the few, large players use their market position to eliminate competition is inevitable.

SMTP 337

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x.

Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. They are radically lower in price.

Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Product differentiation is absolutely necessary to make a sale when there is visible competition, as there usually is in any sale. What a powerful set of three questions.

Sales 188

Is Strategic Money an Oxymoron?

Both Sides of the Table

So I thought I’d try to lay out a framework for how you should think about it as many you will inevitably be faced with this experience. You may find that when you want to sell your company it is harder to get a fair price.

How Many Investors are Too Many?

Both Sides of the Table

While there is no right or wrong answer, having seen the extremes I’d like to offer you a framework for considering the right answer for yourselves. This is not to mention the fight you’ll see if you want to bring in a new investor to lead the next round to set an objective price.

Utopia Parkway in LA | Ride-Sharing Revolution

Tech Zulu Event

Competition abounds, mostly in the form of Lyft , another Bay Area-based purveyor of ride-shares. The concept seems simple, but the regulatory framework facing the industry is daunting, making it difficult for companies such as SideCar and Lyft to maneuver.

Interview with Asher Hunt, Overnight

socalTECH

It's quite a different framework from an Airbnb or HomeAway. By that time, I had figured out the cadence of pricing for hotel rooms, and had been traveling back and forth between LA and San Francisco for three or four days each week. Plus, prices were starting at $180.

AT&T and American Airlines | The SXSW Party & Hackathon Recap

Tech Zulu Event

The competition was fierce and the winner was…… Airping! You get a list or map of hotels that you can filter by price and rating. Java Web App built on the Spring Framework.

Java 98