Recession-proof Pricing

SoCal Tech Calendar

Thursday, November 6, 2008 -- "Recession-proof Pricing Strategies for a Multi-platform World" Technology Council. Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures. Each delivery platform requires a different pricing model that attempts to maximize profits, but also impacts the company's infrastructure, channel, and competitive positioning.

Why buy IT? Why buy MINE? Why buy NOW?


Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. What a powerful set of three questions.

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The Case For & Against Cryptocurrencies (for those tired of all the noise)

Both Sides of the Table

My goal is to lay out a basic framework for anybody unsure whom to listen to as a way of helping you think about a way to orient your own views. This market structure in which the few, large players use their market position to eliminate competition is inevitable.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x.

Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. They are radically lower in price.

What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Let’s set up a framework. But the biggest thing to know is this: Companies who are scaling quickly in revenue and with a high gross margin often should invest as much capital in growth as they can manage responsibly because when you find a product / market fit and your company is growing at a very fast scale you want to capture market share before competition sets in. On the other hand, exits at lower prices are easier with these providers of capital.

Is Strategic Money an Oxymoron?

Both Sides of the Table

So I thought I’d try to lay out a framework for how you should think about it as many you will inevitably be faced with this experience. You may find that when you want to sell your company it is harder to get a fair price.

How Many Investors are Too Many?

Both Sides of the Table

While there is no right or wrong answer, having seen the extremes I’d like to offer you a framework for considering the right answer for yourselves. This is not to mention the fight you’ll see if you want to bring in a new investor to lead the next round to set an objective price.

Meet the 25 Startups Competing at SXSW Startup Night 2018


That’s why Canecto developed a cutting-edge, AI framework designed to be a web analytics assistant and help provide owners relevant insights around their customer base and learn how visitors interact with their content. Price: $1.99 Everything is bigger in Texas.

Utopia Parkway in LA | Ride-Sharing Revolution

Tech Zulu Event

Competition abounds, mostly in the form of Lyft , another Bay Area-based purveyor of ride-shares. The concept seems simple, but the regulatory framework facing the industry is daunting, making it difficult for companies such as SideCar and Lyft to maneuver.

Interview with Asher Hunt, Overnight


It's quite a different framework from an Airbnb or HomeAway. By that time, I had figured out the cadence of pricing for hotel rooms, and had been traveling back and forth between LA and San Francisco for three or four days each week. Plus, prices were starting at $180.

AT&T and American Airlines | The SXSW Party & Hackathon Recap

Tech Zulu Event

The competition was fierce and the winner was…… Airping! You get a list or map of hotels that you can filter by price and rating. Java Web App built on the Spring Framework.

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