Remove Competition Remove Demand Remove Product Remove Satisfaction
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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Train them fully, give them authority, make them accountable, and tie their pay to customer satisfaction. It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Know your customers intimately. Make your service deliver process “happy.”

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8 Keys To Attracting More Talent Than The Competition

Startup Professionals Musings

You need a faster and more flexible on-demand hiring strategy, based on the current gig-economy of remote freelancers, contract personnel, and specialists. Today you need that budget for market fluxuations, pandemics, and product updates. Higher worker engagement and satisfaction. Reduce your company’s impact on the environment.

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7 Reasons A Good Team Merits Priority Over Procedure

Startup Professionals Musings

Every one of you business leaders I know struggles with the competing demands of finding and keeping employees motivated and satisfied, versus building and enforcing a set of repeatable processes that work. People-centric leaders realize that the right motivated and accountable people are their real competitive advantage.

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7 Advantages For Being A Socially Responsible Startup

Startup Professionals Musings

But very quickly, it is becoming obvious to startups that the value and satisfaction exceeds the costs. Startups can use social responsibility as a competitive advantage. That’s a real competitive edge that you can use in your marketing and positioning. Socially responsible products typically sell at a premium price.

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6 Steps To Providing Exceptional Customer Experiences

Startup Professionals Musings

The most memorable businesses, like Starbucks and Apple, no longer sell products, they sell ‘experiences’ with a product at the center. The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint.

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6 Keys To Enchanting Your Customers With Your Service

Startup Professionals Musings

The most memorable businesses, like Starbucks and Apple, no longer sell products, they sell ‘experiences’ with a product at the center. The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint.

Customer 168
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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. New entrepreneurs, especially technical ones, are excited by early adopters, and tend to focus on their feedback, which will always suggest more product features and options.