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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173
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10 Funding Quotes Every Entrepreneur Should Skip

Startup Professionals Musings

Other writers, like Guy Kawasaki, have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent over-enthusiasm or over-confidence that can kill your deal. Gartner says our market will be $50 billion in 2015.” All we have to do is get 1% of the market.”

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10 ‘Best Of Breed’ Marketing Practices For Startups

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

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The Corrosive Nature of Over-Introducers

Both Sides of the Table

I try to steer entrepreneurs away from over-introducers and I often find myself wanting to be careful about them becoming an investor in companies I back. It starts seemingly innocent enough. It’s hard enough building a valuable product or service in competitive global markets without spending time on unproductive tasks.

Innocal 255
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How the myth of the ‘girlboss’ harms emerging women in tech

TechCrunch LA

billion company in the brutally competitive beauty industry, especially one with such broad appeal. After all, Glossier’s founder and CEO Emily Weiss is very, very far from the first entrepreneur to profit off of our desire to look good. And of course, those startups are by no means innocent when it comes to bad management. “If

Startup 280
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10 Innovative New Global Ways To Grow Your Business

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.