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6 Reasons Starting Another Dating Site May Be Tough

Startup Professionals Musings

Online dating sites usually fail because online dating usually fails. Even the main industry rag, Online Dating Magazine , admits that the success rate is a mere one percent, compared to an estimated fifty percent for startups in general. Here are six key reasons, from a business perspective: Direct competition is huge.

Sites 134
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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And yet, users rave about the service, and spend long durations of time on the site. Remembering the insanity before 2000.

Metrics 296
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7 Ways To Promote Your Services Business By Blogging

Startup Professionals Musings

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 135
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Niche marketing works. Here’s how.

Berkonomics

So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. You’ll have less competition. You’ll wonder: ‘’Is this a worthy investment with probable payback in revenues? Of course not. Here are just a few to consider….

Marketing 266
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How Many More Online Dating Sites Do We Need?

Startup Professionals Musings

Online dating sites usually fail because online dating usually fails. Even the main industry rag, Online Dating Magazine , admits that the success rate is a mere one percent, compared to an estimated fifty percent for startups in general. Here are six key reasons, from a business perspective: Direct competition is huge.

Sites 86
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Six Reasons To Rethink Your Online Dating Site

Startup Professionals Musings

Online dating sites usually fail because online dating usually fails. Even the main industry rag, Online Dating Magazine , admits that the success rate is a mere one percent, compared to an estimated fifty percent for startups in general. Here are six key reasons, from a business perspective: Direct competition is huge.

Sites 91
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Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And the most logical one seemed to be “eyeballs” or number of unique users finding their way to the site or registering for the service.

Metrics 207