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6 Reasons Starting Another Dating Site May Be Tough

Startup Professionals Musings

Even the main industry rag, Online Dating Magazine , admits that the success rate is a mere one percent, compared to an estimated fifty percent for startups in general. Here are six key reasons, from a business perspective: Direct competition is huge. Online dating sites usually fail because online dating usually fails.

Sites 134
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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And yet, users rave about the service, and spend long durations of time on the site. Revenue experiments (and failures).

Metrics 296
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Niche marketing works. Here’s how.

Berkonomics

So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. You’ll have less competition. You’ll wonder: ‘’Is this a worthy investment with probable payback in revenues? Of course not. Here are just a few to consider….

Marketing 266
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282
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Why Uber Should Go Public

Both Sides of the Table

At the Upfront Summit this past week there was an electric interview of Fred Wilson led by well-researched and artful Dan Primack of Fortune Magazine that ended up making news. Why AI is an important technology and investment area. The newsworthy moment was when Fred expressed his view that companies like Uber should go public.

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7 Ways To Promote Your Services Business By Blogging

Startup Professionals Musings

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. For example, if you mention an article you read in XYZ magazine, make sure to include a hyperlink to the article. Add outgoing links.

Blogging 135
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Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And the most logical one seemed to be “eyeballs” or number of unique users finding their way to the site or registering for the service.

Metrics 207