Competition Metrics Social Media Technical Review 
Startup Professionals Musings
OCTOBER 18, 2010
Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.
Startup Professionals Musings
AUGUST 7, 2020
Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In my experience, even in startups, longer-term strategy often gets pushed off the agenda due to current challenges. Hone your process for due diligence and integrating these new elements.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
MARCH 25, 2016
Update your technology to reach new customer segments. Make sure you website is mobile-friendly, totally user-friendly, includes a blog and provides for customers review and feedback. Include mobile-app support and new social-media channels. Use social media and personal discussions to isolate their interests and needs.
Tech Zulu Event
JANUARY 22, 2016
Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? The way to get ahead of the competition is to look at what they’re doing right and do it better. Get the Most for Your Money.
Startup Professionals Musings
OCTOBER 8, 2018
As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. It takes a well-rounded and motivated team to run a competitive business today. Once gone, customers won’t be back.
Startup Professionals Musings
AUGUST 4, 2017
A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS). Detractors.
Startup Professionals Musings
FEBRUARY 24, 2017
Based on my own years of experience in this space, I would like to highlight a critical subset of his key ingredients for success, to save you from the frustrations and setbacks we both have felt: Implement real competitive differentiation. Use visibility and social media to pull clients in. Don’t forget seminars and events.
Expert insights. Personalized for you.
95 
Let's personalize your content